Creating Your Roadmap for 2022

With 2022 well underway, many of us have started tackling our personal, career and business goals to set ourselves up for success for this year. If you haven’t done so already, here are some questions to ask yourself and a list of things to think about this year to make sure you have a clear direction and roadmap of where you (and your business) are going.

1. Goals. Goals. Goals.

This is always a good place to star. Create concrete goals to establish a sense of direction of where you want to go and how you’re going to get there – both in personal and business. Create 3-5 big goals, with metrics, and communicate the “why” – why are these goals important? If you need help with goal setting, revert back to the most basic method to setting simple, yet effective goals, using the SMART approach; Specific, Measurable, Achievable, Realistic, and anchored with a Timeframe.

2. What’s trending in the market? 

Research and implement new trends to stay ahead. How can you leverage your business using market research and apply it to the products and/or services you provide as a business? There are several ways to research, gather and collect information and data to use for your business strategy. Three popular methods include using surveys, conducting interviews, and observing consumer trends.

3. What does success look like for you this year?

What are some indicators of success to you? How do you know your you and your business are growing and moving in the direction you want to? By implementing some key performance indicators (KPIs) to measure growth, you can assess progress and keep in check if you’re on the right path. Top KPI examples include revenue growth, revenue per client, profit margin, client retention, customer satisfaction, return on investment, and employee retention. It can also look like achieving a workable shorter workday/week, more personal time, hybrid/flexible working arrangements, improvements in technology or a more positive working environment. Clear and accountable objectives help organizations progress in alignment with the organization’s quarterly and yearly goals.

4. What are some current and upcoming challenges you’ll deal with?

Focus on the issues you’re facing today, whether it be hiring needs or investing in technology to create efficiencies, put your current fires out before tackling things that might not even be issues. Do you have a skills gap that you need to fill and recruit for in the present moment? Contact a recruiting company to get this started! Do you see your business growing twofold in the next 6 months and require space? Start looking into locations and areas you may possibly want to rent/lease your workspace in. Do you need a social media presence and marketing strategy? Look into contracting an expert to create and manage this for you! Are your policies and procedures current and up to date? If not, consult and HR Advisor to help you stay current with your documents. Collaborate with other small businesses to get through challenges together.

5. How can you optimize your operations and improve efficiencies?

Reflect on the previous year to see what worked and what didn’t. Then, consider what changes need to be made and implement those changes using an effective change management strategy. Eliminate tasks and functions that are inefficient and no longer working for you and your team and overall business strategy. Start investing in the skills and technology that will make the difference in optimizing your operations. Conducting an organizational review is a good place to start as this will help you see where improvements can be made to your processes.

6. How’s your online presence?

As challenging as the past couple of years have been, we’ve also seen revolutionary shifts and developments in technology and how we’re using it. More and more businesses are creating an online space and presence to make their products and services more available to clients and consumers. Make sure you’re staying ahead of the game by investing and diversifying your online presence and using online platforms and content that are appropriate for your business.

7. Are you prioritizing work-life balance? 

The pandemic forced everyone to adjust and adapt very quickly, having people reflect and come to realizations that the 9-5 office life no longer works for them and their families. Increasingly people are refusing to go back to their pre-pandemic office jobs or careers because the past 18 months have forced people to adjust their lifestyles and create a new norm. Therefore, it is essential to prioritize your employees and value your people’s needs and accommodations using a compassionate approaching. Offering flexible, hybrid working arrangements, for one, will naturally encourage loyalty and integrity amongst employees, which can lead to increased productivity and outputs. 

8. Does your company foster a diverse, equal, and inclusive workplace?

Matt Bush posted a blog on a Great Place to Work and defined the difference between diversity and inclusion very clearly: “Diversity and inclusion are two interconnected concepts—but they are far from interchangeable. Diversity is about representation or the make-up of an entity. Inclusion is about how well the contributions, presence, and perspectives of different groups of people are valued and integrated into an environment.

An environment where many different genders, races, nationalities, and sexual orientations and identities are present but only the perspectives of certain groups are valued or carry any authority or influence, may be diverse, but it is not inclusive.”

This is no longer a “nice-to-have” but has become a critical component of all recruitment, staffing and talent acquisition strategies in the past year. DE&I in the workplace brings people of different experiences, values, and backgrounds together, which can create a high performing and innovative working environment that increases employee engagement and retention. More on this will be covered in our next blog about diversity and inclusion strategies to employ in the workplace.    

Lets get those goals down on paper now shall we? 

If you need any support, we’d be happy to help! Contact us for inquiries on Organizational Reviews, Recruitment, HR Policies and Procedures or other HR projects. Just need advice or have a question? Pick our brains! Give us a call at 780-246-3600 or send us an email at

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